Festival Fashion Triumph: Forever 21 & Bunny Zingler Slay and Win Big
Fostering community on-site at all Rolling Loud festivals, Forever 21 partnered with Bunny’s Bae Bar, a one-stop glam salon offering makeup and hair services designed and curated by Rolling Loud’s Bunny Zingler.
Setting up shop right next to Bunny’s glam services, Forever 21 provided festival goers with a wide range of styling choices.
This partnership hit all the right notes – recently taking home two prestigious, silver REGGIE Awards for being one of the top three influencer marketing campaigns and an industry changemaker committed to authentic portrayals of women and girls in marketing. But what made it a hit with fans?
Targeted Trust: Known as the Queen of Rolling Loud, Bunny Zingler’s influence on the festival’s culture made her the perfect fit for Forever 21’s target audience.
Interactive & Shoppable: The on-site activation offered attendees a one-stop shop for festival essentials – everything from a limited-edition exclusive capsule collection to hair extensions and festival-ready makeup. Think glitter, glam, and everything in between!
Social Spark: Bunny Zingler’s partnership with Forever 21 created buzz on social media, driving foot traffic to Forever 21 locations and amplifying both brands’ social channels.
In addition to the REGGIE wins, Forever 21 and Bunny’s Bae Bar partnership is a finalist for the “Best Fanfest/Activation” category at the upcoming Event Marketer Ex Awards. This recognition further underscores the power of creating unforgettable experiences that go above and beyond for fans.
