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Inside the Biggest Summer in Live Music History

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From Fun to Fan-Favourite: How Festivals Build Loyalty for Playful Brands

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Subcultures: The Ground Floor of Culture and Creativity for Brands

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Advertising Week NY 2024: How Live Music is Driving Brand Loyalty

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Let’s Ride: How Live Music Accelerates Automotive Brands

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FROM SCREEN TIME TO SUNSHINE: HOW SUMMER FESTIVALS CONNECT BRANDS WITH FAMILIES

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Viva La Música: Building Brand Love at Latin Festivals

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From Donuts to Dancing: Welcome to the House of Dunkin’

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View all posts

Featured

Inside the Biggest Summer in Live Music History

This summer, live music was bigger than ever, with fans filling venues worldwide for unforgettable moments and brands bringing them closer to the action.

11.12.24

Inside the Biggest Summer in Live Music History

ideas

more ideas

Russell Wallach Talks Lollapalooza’s 20-Year Global Revolution with Charlie Walker

09.08.24

How Brands Can Make the Fan Experience More Inclusive

08.27.24

Women Are Changing the Face of Live Music

07.02.24

backstage with brands

BACKSTAGE WITH BRANDS

fan insights

11.07.24

New Study: How Live Music Fuels Local Connection & Community

11.07.24

11.07.24

Building Brand Loyalty with Year-Round Support for Veterans

11.07.24

10.10.24

Exploring The Power of Live Music for Hispanic Fans

10.10.24

Inside the Biggest Summer in Live Music History

FAN INSIGHTS

New Study: How Live Music Fuels Local Connection & Community

NEWS

Live Nation’s College Associate Program Returns with 30+ Roles

FAN INSIGHTS

IDEAS

Building Brand Loyalty with Year-Round Support for Veterans

BACKSTAGE WITH BRANDS

Reflections of Fun: PayPal’s Mirror Mystery Walk at Lollapalooza Berlin

BACKSTAGE WITH BRANDS

Reflections of Fun: PayPal’s Mirror Mystery Walk at Lollapalooza Berlin

Inside the Biggest Summer in Live Music History

Building Brand Loyalty with Year-Round Support for Veterans

New Study: How Live Music Fuels Local Connection & Community

Live Nation’s College Associate Program Returns with 30+ Roles

17 Brand Activations That Lit Up Austin City Limits Festival

Watch: Eric Burton’s Journey from Busking to Black Pumas

From Fun to Fan-Favourite: How Festivals Build Loyalty for Playful Brands

Subcultures: The Ground Floor of Culture and Creativity for Brands

Embracing The Culture: How Brands Can Connect with Black Fans

Advertising Week NY 2024: How Live Music is Driving Brand Loyalty

Exploring The Power of Live Music for Hispanic Fans

How Rockstar Energy is Redefining the UK Fan Experience

How Latin Music Is Shaping a Global Cultural Movement

Citi Sound Vault Goes “First Class” with Jack Harlow

20 Must-See Brand Activations at Lollapalooza’s 20th Chicago Festival

Live Nation Leads the Industry with Another Record Quarter

New Study: The Joy of Live Music

Live Music Forecast: Artists Defining Summer 2024

Live Music’s 5 Hottest Trends: What the Fans Want

The 24 Trends Defining 2024

Let’s Ride: How Live Music Accelerates Automotive Brands

FROM SCREEN TIME TO SUNSHINE: HOW SUMMER FESTIVALS CONNECT BRANDS WITH FAMILIES

Viva La Música: Building Brand Love at Latin Festivals

From Donuts to Dancing: Welcome to the House of Dunkin’

UK Fans Get Rockstar Treatment with New Festival Partner

Beyond K-Pop: New Study Explores Growing Influence of Asia Pop on ANZ’s Live Music Scene

Russell Wallach Talks Lollapalooza’s 20-Year Global Revolution with Charlie Walker

How Brands Can Make the Fan Experience More Inclusive

Women Are Changing the Face of Live Music

Chappell Roan’s Gov Ball Performance: Lessons for Brands That Don’t Wanna Be Basic

How Liquid Death’s Marketing Rebellion Redefined Water

The Rise of the Brat: Marketing Lessons From This Summer’s Most Rebellious Trend

Live Nation Hits Record High in Q1

The Soundtrack to Style: Live Music’s Influence on Fashion

Decoding the DNA of the UK’s Live Music Fans

Relax, Recharge, Rock Out: How Brands Elevated the Bonnaroo Experience

Building Rock Star Leaders with NextGen Nation

Live Music’s Global Takeover: How Brands Can Win Big

New Study: How Live Events Empower Black Identity

Introducing Snap Nation

Lollapalooza India Unites Global Icons, Local Talents & Leading Brands

Artist Collabs: What Brands Need to Know

Big Game Engagement Shows Why Live Music is a Win for Brands

Inside the Biggest Summer in Live Music History

backstage with brands

Reflections of Fun: PayPal’s Mirror Mystery Walk at Lollapalooza Berlin

17 Brand Activations That Lit Up Austin City Limits Festival

From Fun to Fan-Favourite: How Festivals Build Loyalty for Playful Brands

How Rockstar Energy is Redefining the UK Fan Experience

Citi Sound Vault Goes “First Class” with Jack Harlow

20 Must-See Brand Activations at Lollapalooza’s 20th Chicago Festival

Viva La Música: Building Brand Love at Latin Festivals

Bonnaroo Beyond the Farm: Your Ultimate Livestream Setlist Guide

From Donuts to Dancing: Welcome to the House of Dunkin’

How Liquid Death’s Marketing Rebellion Redefined Water

UK Fans Get Rockstar Treatment with New Festival Partner

How Live Music Became ‘Priceless’ for Mastercard’s Marketing Strategy

Behind the Screens: How Live Music Set Hulu Apart in the Streaming Scene

New Study: How Live Music Fuels Local Connection & Community

Building Brand Loyalty with Year-Round Support for Veterans

Exploring The Power of Live Music for Hispanic Fans

Inside the Biggest Summer in Live Music History

New Study: How Live Music Fuels Local Connection & Community

Live Nation’s College Associate Program Returns with 30+ Roles

Building Brand Loyalty with Year-Round Support for Veterans

Reflections of Fun: PayPal’s Mirror Mystery Walk at Lollapalooza Berlin

17 Brand Activations That Lit Up Austin City Limits Festival