The Submix: Live Nation’s TikTok Channel Takes Fans On Tour
Meet The Submix, Live Nation’s new content channel that brings fans closer to live music in real time with behind-the-scenes content, artist takeovers, and built-in commerce.
Launched this summer, The Submix delivers content straight from the tour bus. Think built-in commerce moments let viewers buy tickets, shop artist merch, and even discover music through curated playlists and TikTok Shop links. With artists like AJR, Russ, The Driver Era, Jessie Reyez, and The Band Camino—with new content rolling out from The Jonas Brothers, Wiz Khalifa, and Isabella Rossa, it’s a channel where fans don’t just watch the tour or festival journey, but become part of it. Through features like ‘Tour Must Haves,’ ‘Get to the Gig,’ and ‘Set List Guarantee,’ fans get a closer look at everything their favorite artists.
The Submix isn’t just making content with artists, it’s also giving brands and fans exciting new ways to engage around their passion for live music. Through TikTok’s newest Sponsorship Solutions, The Submix lets fans buy tickets, shop artist merch, and even discover music through curated playlists and TikTok Shop links. The Submix brings brands into the moments that matter most, in a space where fans are paying attention.
The Submix is now live and rolling out incredible live music content from across the tour map.
Catch the latest behind-the-scenes from some of your favorite artists here and stay tuned for more live music moments you won’t want to miss.