How Trip.com Is Changing the Way Fans Explore Asia
Around the world, travel is evolving. People aren’t just visiting new places — they’re chasing new feelings. More than ever, fans are boarding planes and crossing borders for the artists who move them, transforming live music into one of the most powerful drivers of modern travel.
That shift is at the heart of a new multi-year partnership between Live Nation Asia and Trip.com Group. The partnership pairs concert tickets with flights, hotels, and curated local experiences across Hong Kong/Macau, Singapore, Thailand, South Korea, and Mainland China, creating an entire trip around the shows they can’t miss.
A New Era of Exploration
Live music is now one of the biggest reasons people book a flight and pack a bag in Asia. Nearly two-thirds of travelers across the Asia Pacific say they’d cross a border for a concert — and when they do, they’re staying longer, spending more, and exploring deeper.
In Singapore, hotel bookings tripled when Lady Gaga came to town. In Hong Kong, over half of concertgoers turned one night out into a multi-day getaway. Cities like Seoul, Bangkok, and Singapore are quickly emerging as global live music capitals.
A New Itinerary
More fans than ever are traveling across Asia to see the artists they love, and this partnership is designed to make that trip easier than ever. Live Nation Asia and Trip.com Group are turning concerts into the reason to explore, pairing tickets with flights, hotels and local experiences for the ultimate getaway.
The partnership launched with TWICE’s <THIS IS FOR> WORLD TOUR in Hong Kong, where fans can bundle tickets with hotels, transport, and local activities. Next up: BLACKPINK’s upcoming tour dates in Singapore and Hong Kong. More artists, cities, and experiences will follow — all built around the idea that the most memorable trips start with the music.
Travel isn’t defined by the place anymore. It’s defined by the experiences that move us. And nothing moves the world today like live music.
