Inside Dreamville Festival’s Unforgettable Branded Experiences

04.10.24

Dreamville Festival 2024 is a wrap, but the magic of the experience for fans lives far beyond the weekend of music. As 100,000 fans descended on Raleigh, North Carolina to enjoy performances by headliners like SZA, Nicki Minaj, and J.Cole, brands went above and beyond to make the moment even more unforgettable.

See how leading brands from Defender and Hennessy to Charmin and Chateau Ste. Michelle enhanced the festival experience for fans.

Hennessy

Hennessy invited festival-goers to enjoy classic cocktails reimagined with a Hennessy twist at its Dreamville experience.

“

As a brand whose history is embedded in the culture, connecting through live music has always been a priority for us and Dreamville is a prime opportunity to lead the charge. This is the first of multiple festivals where Hennessy will have a unique presence in 2024, creating a place for consumers to experience the brand like never before.

Ryan Cooney, Senior Director of Consumer Engagement, Hennessy

Charmin

Charmin’s VIPee restrooms elevated the typical festival go by providing attendees with a chance to listen to music, take photos with the giant toilet, meet the Charmin Bear, and even try out their new Charmin Ultra Soft Smooth Tear toilet paper.

“

We're excited to roll out the premium Charmin VIPee Restroom Experience for Dreamville festival goers. Charmin Ultra Soft Smooth Tear is our biggest innovation in 100 years and we're thrilled to provide attendees with a better, smoother tear, so they can truly enjoy the go before hitting the next show!

Courtney Burns, Charmin Brand Director, Proctor & Gamble.

White Claw

Attendees found their oasis at the White Claw Shore Club, complete with comfy seating, shade, photo moments and refreshing White Claw Hard Seltzers.

“

At White Claw, there is no off-season. Wherever you find the new wave of drinkers, you find White Claw's iconic flavors. White Claw is proud to partner with Dreamville Festival to connect with those social instigators who are inspired to Grab Life By The Claw.

White Claw

Defender

The Defender VIP area delivered exclusive festival views, comfortable hospitality, and the chance to give back to the Raleigh community by supporting the Dix Park Conservancy.

“

Defender owners are fueled by a passion for music and the energy of concerts and festivals. We look forward to connecting our owners with inspirational artists, creating unforgettable live music experiences.

Sam Allen, Defender Brand Director, U.S

Chateau Ste. Michelle

The Chateau Ste. Michelle experience offered a selection of their delicious Washington wines and frosé, with plenty of photo opportunities, comfy seating and giveaways at their interactive “Uncork Your Next Move” art display.

“

At Chateau Ste. Michelle we believe music, like wine, has the power to unite, create connections and shared experiences. We have been hosting summer concerts for wine and music lovers at our winery just outside of Seattle for 40 years and are excited to partner with Dreamville to bring our passion for creating memorable wine and music experiences to fans in North Carolina and across the US.

Chateau Ste. Michelle

Electrolit

Staying hydrated was a breeze with the Electrolit Zone, offering free hydration shots in various flavors all weekend long. Plus, fans could grab a 21oz bottle of Electrolit Grape or Fruit Punch at any concession stand to keep the party going!

“

Supporting music festivals makes so much sense for Electrolit. First, we're supporting culture & second, we're connecting with fest-goers, artists & event producers when they need hydration most.

Jake Sloan, Sr. Director of Marketing, Electrolit

Smirnoff ICE

Fans relaxed in style as they sipped on Smirnoff ICE, enjoying clear stage views, showcasing their festival ‘fits through a custom photo moment and getting glam at the face gem ‘Icing’ station.

Febreze

Febreze welcomed fans to create their personal “Febreze Aura” by choosing their favorite scent from the Mood Collection in their immersive Mood Lounge, leaving them feeling refreshed and energized for the festival.

“

Febreze is thrilled to enhance the Dreamville experience for attendees, offering a refreshing and invigorating ambiance through our picture-worthy Mood Lounge highlighting our Mood Collection scents. We aim to keep festival-goers feeling energized and Fresh AF (As Febreze) the entire festival!

Dominique Francisco, Febreze Sr. Communications Manager

BACARDÍ

Local DJs were spinning, specialty “pick your own flavor” cocktails were flowing, and the dance floor was bumpin’ at CASA BACARDÌ.

“

BACARDÍ is all about celebration and encouraging people to ‘do what moves you' which is why we’re thrilled to be back at Dreamville Festival to kick off our festival season again. This year, we’re bringing back the fan-favorite CASA BACARDÍ, where we’ll be serving up specialty cocktails like The 919 and Mojito Your Way during DJ sets, and more to elevate the overall guest experience!

Lisa Pfenning, VP, BACARDI Rum North America

PATRÓN

PATRÓN Tequileria offered a one-stop shop for fans to taste their delicious, customized specialty cocktails without missing a moment of the sets, courtesy of livestreamed performances.

“

By embracing the power of live music through our partnership with Dreamville, we can seamlessly integrate PATRÓN Tequila into the unforgettable memories that are made, while enhancing the festival experience for fans in ways that are uniquely PATRÓN.

D-J Hageman, Vice President Marketing PATRÓN

Inside Dreamville Festival’s Unforgettable Branded Experiences

Hennessy

Charmin

White Claw

Defender

Chateau Ste. Michelle

Electrolit

Smirnoff ICE

Febreze

BACARDÍ

PATRÓN

Related articles

Live Music’s Global Takeover: How Brands Can Win Big

Live Nation Hits Record High in Q1

Introducing Snap Nation