Introducing Snap Nation


An exciting evolution to our long-standing partnership, Live Nation and Snapchat are bringing fans closer to their greatest passion with their new offering, Snap Nation.

Now, with Snap Nation, fans will get to experience it all — from feeling the pre-show anticipation backstage to experiencing the post-show camaraderie, and so much more.
Kevin Chernett, ‪EVP, Head of Global Media Partnerships, Live Nation

Taking fans beyond the front row, Snap Nation features exclusive behind-the-scenes content from their favorite artists. Fans can now watch the magic of the live music experience as it unfolds, experiencing the pre-show anticipation, the electric energy backstage, and the raw emotions after the final note. 

Amplifying the Live Music Experience

Fans at the event can share their experience in real-time with their friends, while fans at home can experience concerts worldwide – all on Snap Nation’s Public Profile.

Artists gain a platform to showcase the depth of their creativity beyond the stage, from meticulous prep to heartfelt moments, artists can engage with their fans on a deeper level. 

Brands can participate in unforgettable live music experiences by curating custom content that resonates with passionate music fans during highly anticipated shows.

As fans continue to seek out more ways to connect with artists and each other, Snap Nation will launch across 30 festivals and tours in the United States this year, becoming the ultimate destination for fans, artists and brands to celebrate their love for live music.

Snapchat is all about showing the real moments, and Snap Nation will give Snapchatters an even deeper connection to their passions, like music, to make the moments even more memorable.
Manny Adler, Head of Music Strategy at Snapchat

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