Live Music Forecast: Artists Defining Summer 2024
As artists across genres and cultures hit festival stages and venues worldwide this summer, explore how partnering with the music legends of tomorrow could spell a new level of success for brands.
Discovering your next favorite artist is like uncovering a hidden gem – it fills you with excitement and an indescribable feeling that you’ve found something unique that deeply resonates with who you are. With millions of songs to explore, finding the perfect soundtrack can transform any moment into an unforgettable experience.
This summer, there is truly an artist for everyone. From pop starlets like Sabrina Carpenter, Renee Rapp, and Chappell Roan to international artists like Junior H and Young Miko, fans have instant access to every genre and artist. We’ve put together a playlist to show you who’s trending across stages this summer and how the brands that fuel fans’ music discovery can create lifelong connections.
of live music goers agree they regularly seek out new music artists to listen to but wish it was easier.
of fans feel brands could do more to spotlight up-and-coming artists.
are open to learning about new music artists from brands, with almost one-quarter finding new music via the brands they follow on social media.
With fans receptive to new music suggestions from brands, this is an invitation for brands to become cultural tastemakers. By integrating newer artists into their brand narrative and storytelling, marketers can tap into the voices of tomorrow to foster deeper connections with today’s passionate audiences.
There are plenty of ways for brands to support an artist throughout their growth journey by nurturing their growing fanbase, whether through exclusive shows, content, meet-and-greets, preferred seating, presale access, or other enhanced experiences. Championing this fresh talent makes you the ultimate music insider for fans, linking your brand with discovering their next favorite artist and fostering unwavering loyalty.
Ready to discover the next wave of artists? Here’s a list of rising stars to have on your radar (in no particular order).
Bailey Zimmerman
After going viral on TikTok in 2021 and scoring the biggest streaming country debut ever, Zimmerman is set up for greatness. He’s just wrapping up a headlining club & theater tour. This summer, fans can catch him on the road with Morgan Wallen at some of Wallen’s stadium dates.
Benson Boone
If you’re on TikTok or watch Instagram reels, you’ve definitely heard some of his song “Beautiful Things.” He’s 21 years old and was recently signed to Night Street Records, led by Imagine Dragons frontman Dan Reynolds. He’s on a world tour across the US, Europe, Australia, and New Zealand, which sold out globally in under an hour. We expect to see him headlining arena venues in 2025.
Chappell Roan
If you don’t know the name Chappell Roan yet, you will soon. Roan has taken the world by storm this summer. Regularly performing in drag, she’s huge in the Gen Z queer community. Her social audience and streams have spiked following her tour with Olivia Rodrigo earlier this year and her iconic performances across festivals like Boston Calling, Governors Ball, and Bonnaroo Music & Arts Festival. She has over 2 million followers on Instagram alone and over 30 million monthly streamers.
Faye Webster
Experimenting with genreless music, Faye Webster is an innovator in the music space. Despite not being on TikTok, her success on the app has skyrocketed her to 6.7 million monthly listeners on Spotify. Her psychedelic sound and unique blend of live instruments bring a hypnotizing chill to anyone listening.
Flo
The powerhouse British trio made history as the first all-female group to snag the BBC Sound of 2023 and the BRITs Rising Star award in the same year. Their soulful performance at Coachella cemented their status as global sensations. With such a dynamic start, FLO’s familiar 90’s/early 2000’s style resonates with music fans worldwide.
Fuerza Regida
This five-man Mexican music group is one of the hottest Spanish speaking groups in music right now — they are making history and hit after hit! They are the first Latin band to be No. 1 on the Top Artists – Duo/Group list of Billboard‘s year-end charts (2023). They’ve collaborated with big names like Shakira and Marshmello.
Junior H
The Cali-born corridos tumbados pioneer is reaping the rewards of his hard work, boasting over 26 million monthly listeners on Spotify. He frequently collaborates with Peso Pluma and is giving him serious competition. Growing rapidly, this Mexican music sensation toured the U.S. last year, selling out many of his shows across North America. Now, he’s gearing up for more, with upcoming live performances in arenas and amphitheaters across the US.
Labrinth
A technophile influenced by everything from sci-fi and gospel to rap and rock, Labrinth is a genre-blending virtuoso. Many of his songs have a cinematic feel with swells of emotion. Not just content with behind-the-scenes magic, he also crafted and performed the hauntingly brilliant score for the Emmy-winning show ‘Euphoria.’
Meghan Moroney
Meghan Moroney shook up country music with her debut in 2022. She refers to herself as an “emo cowgirl,” which describes her writing style and some of the different sounds she weaves into her music. Go see her on a small stage while you still can because 2025 will be her year!
Raye
She cleaned up at the Brits earlier this year and was the most talked-about artist after the award show. Think Adele with more contemporary production. She left her last label and is now releasing music that talks about the hardships in her life, and her music is hitting.
Renee Rapp
Following the release of her debut album, Snow Angel, in 2023, Renee Rapp starred in Mean Girls and performed as a musical guest on SNL this year. She continues to dominate pop culture and is known for her relatability, which makes her fans support her even more.
Tanner Adell
As one of CMT’s Next Women of Country Class of 2024, Tanner Adell is a student of the music game and brings a unique blend of influences to her music. Recently featured on Beyonce’s Cowboy Carter, she is making a name for herself as the face of new-age country music that resonates with music fans across genres.
Tate McRae
Her song “Greedy” topped the charts in the US, Canada & Europe, peaking early in 2024. She’s recently wrapped the European run of her global tour and is back in the US for her North American leg (including a stop at MSG!) before wrapping up in Australia later this year. We’re expecting continued growth as the fans can’t get enough.
Teddy Swims
With his distinctly raspy emotional vocals, Teddy Swims is taking over the music scene with unapologetic honesty. The powerhouse vocalist’s performances can strike up emotion in anyone within earshot. His soulful voice has versatility that translates across genres, from R&B to EDM.
Teezo Touchdown
Teezo Touchdown is a new alternative Hip-Hop artist with rock influences. He’s known for his strong creative presence and unique style, which includes wearing nails in his hair. He’s received co-signs from Tyler, the Creator, Drake, Travis Scott, and Chance the Rapper.
Tyla
Fresh off her first music award, a Grammy for Best African Performance, Tyla’s single “Water” took the world by storm with over 185 million views on YouTube. Her debut album has features from industry favorites such as Tems, Gunna, Becky G, and Travis Scott. On stage, Tyla’s dance skills are vibrant and reflective of her Johannesburg culture.
Victoria Monet
Victoria Monet is an R&B songwriter and artist finally receiving her flowers as a musician. Fresh off winning Best New Artist at the 2024 Grammy’s, Victoria is making the rounds at festivals this year.
Young Miko
She’s one of the most exciting and dynamic Puerto Rican, Spanish-speaking trap artist. Young Miko has collaborated with some of the biggest Latin artists, including Bad Bunny, FEID, and Karol G. Young Miko is touring theaters this summer in support of her first album, which debuted in the Top 10 of Billboard’s Top Latin Albums and Latin Rhythm Albums charts.
With more artists breaking through than ever before and new genres emerging every day, brands can foster lasting connections with fans by embracing their love of discovery and introducing them to their next favorite artist. Reach out to sponsorshipcommunications@livenation.com to learn more and join the movement.
