Live Music’s 5 Hottest Trends: What the Fans Want
Live music is booming as fans enjoy their greatest passion now more than ever before. But it’s not just about hearing your favorite artist – it’s about having an experience that will stick with you for years to come. So, what are the top trends shaping the live music landscape right now? Here’s what we’ve heard straight from the fans themselves.
1. The Sound of Summer
of fans say that live music events are often a key part of their most memorable summer experiences.
Fans say attending concerts and festivals is their top summer highlight.
2. Music, Health, and Happiness
of global fans say attending live music events has helped them cope with stress, anxiety, or depression
of global fans feel like a live music event is a safe space for me to be myself
3. The New Cross-Genre Fandom
of fans attended a concert by a new artist or band they had never seen live over the last year.
of fans are more likely to attend a live music event if there is a diverse lineup
4. Unity in Melody
of fans agree that live music events create an opportunity for fans of different backgrounds to interact
of fans say that live music events are more inclusive than other forms of entertainment
5. Our Ever-Evolving Social Media Landscape
of fans wish there was more live music content on social media (83% among Gen Z)!
of fans feel seeing live music content on social media makes them want to attend a show even more.
