Relax, Recharge, Rock Out: How Brands Elevated the Bonnaroo Experience
Every year 300,000 fans camp out in the fields of Manchester, TN to experience the magic of Bonnaroo Music and Arts Festival. With a diverse lineup of rock icons like the Red Hot Chili Peppers, EDM rising stars like Fred Again.., and chart-toppers like Post Malone, this year’s Bonnaroo created a paradise for fans of every genre.
The diversity of ‘Roo fans transforms the farm into a playground for brands from all categories to connect, entertain, and keep the fun going all weekend.
Unwind and Raise a Glass
Brands like Josh Cellars and Corona let fans relax with a crisp, refreshing beverage. Fans could sip on Josh Cellars white wine while taking pictures with their friends in the photo booth. As the official beer sponsor of Bonnaroo, Corona offered fans an exclusive two-tier deck to catch their favorite artists’ sets while enjoying life on the farm.
Amp Up the party!
Brands like Mi Campo and Smirnoff ICE brought the party to Bonnaroo! Smirnoff ICE offered fans comfortable, shaded seating, misters, charging stations, games, and a chance at a VIP upgrade. Meanwhile, Mi Campo tequila kept the party going with a larger-than-life boombox where fans could hang out and dance.
Treat Yourself!
No festival experience is complete without a little sweet treat! Fans could stop by The M&M’s Sweet Tour to grab free merch, snap cute pics with friends, and snack on packets of their iconic M&M flavors. Everything’s better with chocolate, and brands like M&M’s did not disappoint!
Soberoo
Not drinking? No problem! Brands like Liquid Death engaged with the sober-curious community at Bonnaroo, providing attendees with a complimentary Liquid Death drink of their choice, personalized Horrorscope readings, and mini-golf on the lush greens surrounding their Country Club. Fans also took center stage at Coke Studio, where they starred in their custom-made music videos and sipped on Coke Zero.
Livestream Love & Exclusive Content in a Snap
Brands like Hulu and Snapchat have elevated the festival experience, allowing fans to immerse themselves in the excitement of Bonnaroo onsite and beyond. SnapNation ensured fans didn’t miss out on their favorite artists, providing exclusive behind-the-scenes content for select artists throughout the weekend. Meanwhile, Hulu livestreamed the festival for the third year in a row, bringing multiple star-studded sets from artists like Post Malone, Red Hot Chili Peppers, Chappell Roan, and Renee Rapp directly to fans, no matter where they were.
Want to see your brand rocking out with fans on the farm next year? Email us at sponsorshipcommunications@livenation.com, and let’s make Bonnaroo history together!
