Study: Exploring Gen Z’s Obsession with Live Music


Around the world, Gen Z’s love for live music continues to intensify. In Live Nation’s recent global study, we explore how they feel about the brands that meet them there.

While brands look for ways to connect with Gen Z, they look for their next concert. Live music gives brands a fast pass to engage with Gen Z during exhilarating moments, and our recent global study reveals what they think of the brands that join them for the thrilling ride.

Key Stats

of global Gen Z live music goers agree “One of the most memorable moments of my life was at a live music event”


of global Gen Z live music goers agree posting on social media is critical to attending a live music event


of global Gen Z live music goers are very interested in brands that sponsor live events

Related articles