Summer Concerts Just Got Sweeter with CVT Soft Serve


Live Nation is joining forces with CVT Soft Serve as the first-ever official ice cream partner at more than 40 Live Nation amphitheatres in the US – bringing soft serve to fans from concessions to lawns without the need for ice cream machines.

Every season, we look at new ways to improve the fan experience at our venues and this includes curating menu items that are perfect complement to outdoor shows. Thanks to our partnership with CVT Soft Serve, we’re offering an innovative twist on a classic treat that we know fans are going to enjoy.
Andy Yates, Live Nation’s Head of Food and Beverage

What Makes This Partnership Sweet?

Meeting Fan Demand: With 77% of concert-goers open to trying new snacks, this partnership promises to deliver more of what fans love.

Grab and Go: CVT Soft Serve’s convenient, resealable pouch packaging ensures fans can enjoy their favorite treat without any mess. 

Previously available only in grocery stores like Ralph’s, Fred Meyer, King Soopers, Smith’s, Wegmans, Gelson’s, and Mollie Stone’s, CVT Soft Serve pouches will now be available to fans at amphitheaters in Atlanta, GA, Chicago, IL, Long Island, NY, Wilmington, NC, and more.

Whether it's someone's first show or their hundredth time seeing their favorite band, I’m excited to bring CVT to fans nationwide, making life’s most unforgettable moments a little sweeter. This summer, I'm looking forward to hitting the road with my family, and sharing the magic of these live experiences.
Joe Nicchi, Founder of CVT Soft Serve

Live Nation is also now an equity partner in CVT Soft Serve, adding to the global entertainment company’s growing portfolio of companies with strategic equity partnerships, such as Liquid Death, TURN, about-face, chargeFUZE, Owen’s Craft Mixers, and more.

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