The Music Video Is Back. XITE Is Bringing It to Live Music.
There was a time when discovering your favorite artist meant discovering their music video.
Long before TikTok edits and Spotify playlists, music videos turned songs into cultural moments. They gave fans choreography to learn, fashion to copy and visuals they never forgot.
Half of Gen Z say music videos remain an important way to experience their favorite artists. XITE leaned in this year for Lollapalooza, building an experience built entirely around official artist videos, and is bringing it to Austin City Limits Music Festival to keep the tunes rolling.
The Soundtrack Gets a Screen
Preparing for a festival has always started long before the gates open. Fans build playlists, trade artist recommendations with friends, and spend weeks getting familiar with the lineup.
XITE is bringing that ritual to the screen. Across its connected TV app and FAST channels, XITE creates dedicated festival destinations featuring official music videos from the artists fans are getting ready to see.
Bringing the hits from the lineups of Lollapalooza and Austin City Limits Music Festival, fans now have a place to discover someone new, revisit the artists they already love, and bring the energy of the festival home before the weekend begins. From Lorde and Charli xcx to Skrillex, RÜFÜS DU SOL, and more, the festival starts before fans even leave their couch.
Fans can download the XITE app on their connected TV, search for their festival destination, and start watching.
Why We’re Watching Music Again
With 86% saying that a single song can transport them back to a specific time and place, and music videos give that memory a vision.
Whether celebrating the 25th anniversary of JAY-Z’s The Blueprint, programming a Lady Gaga channel during the MAYHEM Ball tour or spotlighting Harry Styles around an album release, XITE curates official music videos into channels that feel less like streaming libraries and more like editorial experiences tied to cultural events. The platform programs an entire viewing destination around the artists and moments fans already care about.
As music videos continue finding a new audience through connected television, platforms like XITE are showing that visual music experiences still have enormous cultural value. And for festivals like Lollapalooza and Austin City Limits, they’re creating a new way for fans to experience the lineup long before they step through the gates and long after the final encore.
