The Music Video Is Back. XITE Is Bringing It to Live Music.
There was a time when discovering your favorite artist meant discovering their music video.
Long before TikTok edits and Spotify playlists, music videos turned songs into cultural moments. They gave fans choreography to learn, fashion to copy and visuals they never forgot.
Half of Gen Z say music videos remain an important way to experience their favorite artists. That’s exactly the audience XITE is leaning into with a new Lollapalooza experience built entirely around official artist videos.
The Soundtrack Gets a Screen
Preparing for Lollapalooza has always started long before the gates open. Fans build playlists, share artist recommendations with friends and spend weeks getting familiar with the lineup. XITE adds another dimension to that ritual.
Across XITE’s connected TV app and FAST channels, the partnership transforms this year’s lineup into an immersive viewing experience. With a dedicated Lollapalooza channel featuring the festival’s biggest artists like Olivia Dean, Charli xcx, Jennie, Tate McRae and more, XITE brings the energy of Grant Park into fans’ living rooms leading up to the festival weekend.
Getting there is simple. Fans can download the XITE app on their connected TV, search for the Lollapalooza destination and start watching.
The festival starts before you ever leave your couch.
Why We’re Watching Music Again
With 86% saying that a single song can transport them back to a specific time and place, and music videos give that memory a vision.
Whether celebrating the 25th anniversary of JAY-Z’s The Blueprint, programming a Lady Gaga channel during the MAYHEM Ball tour or spotlighting Harry Styles around an album release, XITE curates official music videos into channels that feel less like streaming libraries and more like editorial experiences tied to cultural events. The platform programs an entire viewing destination around the artists and moments fans already care about.
As music videos continue finding a new audience through connected television, platforms like XITE are showing that visual music experiences still have enormous cultural value. And for festivals like Lollapalooza, they’re creating a new way for fans to experience the lineup long before they step through the gates and long after the final encore.
