17 Brand Activations That Lit Up Austin City Limits Festival
With nearly half a million fans flooding Zilker Park over two weekends, the 2024 Austin City Limits Music Festival (ACL) was more than just about the music—it was a full-blown experience. From VIP upgrades and exclusive merch to standout food, drinks, and photo moments, this year’s festival was a playground for fans and brands alike.
Check out how 17 favorites, including Wrangler, TMobile, IHG, and so many more turned ACL into a can’t-miss cultural celebration!
Aperol
Aperol created an Italian oasis in Austin! The Aperol Spritz Piazza gave fans fun photo moments, interactive AR experiences and endless opportunities to #JoinTheJoy.
Coca Cola
Coke Studio invited fans to join an epic singalong while capturing personalized photos and videos of the moment. Plus, they provided convenient phone-charging stations and, of course, ice-cold Coca-Colas to keep the energy flowing!
Electrolit
Electrolit Hydration served as the official sponsor of the Hydration Stations at ACL! They provided festivalgoers with a tasty option to liven up their drinks with delicious Strawberry-Kiwi Powder Sticks and stay refreshed throughout their favorite artists’ sets.
H-E-B
H-E-B helped festivalgoers keep Austin green by recycling empty cans with their Rock & Recycle campaign. Together, fans could support H-E-B’s efforts to protect Texas’ land, water and air.
Hendrick’s Gin
Hendrick’s brought its iconic rose garden bar for the first time to ACL this year, captivating fans with an unforgettable experience featuring elevated decor and custom cocktails — all while engaging their brand ambassadors for eye-catching giveaways.
Honda
Honda gave fans an exciting chance to win a 2025 Honda Civic Hybrid! Festivalgoers could enter the raffle by visiting the onsite Honda Side Stage or heading to hondaaclfestival.com for their shot at this incredible prize.
Hulu
Hulu returned as the Official Streaming Destination of Austin City Limits Festival this year! Fans at home could tune in to three days of select live performances from Weekend 1, along with exclusive artist interviews and more exciting content.
IHG
Fans enjoyed their favorite artists’ performances all weekend on the IHG® Hotels & Resorts stage. IHG® One Rewards members also had the chance to redeem exclusive festival experience packages, featuring VIP tickets, a once-in-a-lifetime on-stage photo moment and access to the invite-only IHG Hospitality Lounge!
Lifeway Kefir
Lifeway Kefir welcomed fans to the family-friendly Austin Kiddie Limits, where festivalgoers enjoyed probiotic kefir, took part in fun group yoga sessions and snapped photos with their loved ones in front of the larger-than-life Love Your Guts mural!
Miller Lite
Miller Lite’s Bar 75 activation invited fans to kick back and refresh with a great-tasting Miller Lite — all while enjoying DJ beats between sets! The space featured engaging photo ops, cooling stations, free Wi-Fi, charging stations and games like pop-a-shot and corn hole. Fans also had the chance to participate in giveaways to win VIP wristbands.
Rambling Sparkling Water
Fans were able to swing by the Rambler camper to enjoy some refreshing sparkling water! All five flavors—Original, Lemon-Lime, Grapefruit, Satsuma, and Blackberry—were available, along with free Rambler koozies to keep their cans ice-cold.
Snap
Snap made a bold return to ACL, delivering live festival coverage through Snap Nation and immersing Snapchatters in the world of live music with exclusive content, behind-the-scenes artist interviews, in-app Bitmoji virtual merch and more!
Titos
Tito’s Handmade Vodka, made right here in Austin, returned to ACL, adding its sparkling lemonade to the menu and welcoming fans to chill out at That Tito’s Lounge. Plus, for the first time ever, there was exclusive Tito’s x ACL Fest merch available, and every purchase helped support HAAM, an organization that provided access to affordable healthcare for greater Austin’s low-income, working musicians.
T-Mobile
T-Mobile was back at ACL with the T-Mobile Club Magenta behind the T-Mobile stage, where fans could chill out and charge up. T-Mobile customers scored side-stage access, charging stations, a private bar, chain stitching, and unique photo ops. The T-Mobile Claw machine added some fun, giving fans a chance to win premium prizes, while the “Beyond the Beat” program hosted several emerging artists like Fletcher, Teddy Swims and Kehlani for engaging Q&A sessions.
Topo Chico Hard Seltzer Cantina
The Topo Chico Hard Seltzer x Austin City Limits Music Festival branded experience cooled down fans from the Texas heat with crisp, refreshing, Tajin-rimmed Topo Chico Hard Seltzers. Their authentic, lone-star inspired photo op helped fans get the perfect shot for Instagram!
Wrangler
At the Wrangler Ranch, festival goers found their perfect fit with limited-edition co-branded apparel and special laser customizations. New this year, Wrangler activated in the VIP area with an exclusive Wrangler x ACL Fest Jacket, complete with custom Wrangler pins. To tie fashion and music together, co-branded Wrangler x ACL Fest t-shirts, tanks, denim shorts, and jackets were also available at the official festival merch stores.
