How Coca-Cola Became the Ultimate Headliner of Mexico’s Top Festival

12.12.24

In mid-November, the Coca-Cola Flow Fest, the world’s largest urban music festival, took place at the Hermanos Rodríguez Racetrack in Mexico City. The festival transformed the venue into an authentic red-lit party, where Coca-Cola shared the joy and energy of the brand with 200k+ fans all weekend.

@cocacola_flow Está noche apenas comienza 🥵❤️‍🔥 #CocaColaFlowFest24 ♬ original sound - Coca-Cola Flow

As a pioneer in celebrating reggaeton and trap music, the Coca-Cola Flow Fest has broken stereotypes and highlighted the essence of the genre. The festival has featured icons such as Becky G, Sean Paul, and Rauw Alejandro, as well as emerging artists like El Malilla, El Bogueto, and Yeri Mua, among many others.

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“We are convinced that true magic happens when Coca-Cola combines with music to bring people together, and the Coca-Cola Flow Fest is proof of that. Since its first edition in 2017, it has grown to become the most important urban music festival in the world, connecting with the public in an environment full of energy, fun, and relevance for new generations.”

Carmen Méndez, Vice President of Marketing for Coca-Cola Mexico

Take a Closer Look

When guests first arrived at the festival, they could refresh their look at one of the beauty bars featuring brands like NYX Cosmetics, Garnier, and Nivea. As they strolled towards the stages, they could also grab a delicious drink to enjoy under the autumn sun.

@quesito_oaxaca Música, baile y obvio Nivea Tono Natural para todo. Nos vemos el otro año! #NiveaTonoNatural #LiberaTuTono #NiveaEnFlowFest @nivea_mx #Publicidad #OpinionPersonal ♬ Music - Matteino DJ & Alessio Carli

@amannmartz Nos fuimos al flow fest con @Garnier México cuidandonos nuestro bello rostro mientras cantamos con nuestros artistas fav. 🧚🏻😮‍💨 #MisionSuperUV #GarnierCuidadoDeLaPiel #GarnierMx #FlowFestGarnierMx #parati #fyp #contentcreator #ugccreator @For_Me ♬ Todo De Ti - Rauw Alejandro

After exploring the various sponsor activations, fans could head to one of the four stages, where excitement is always in the air: the Coca-Cola Stage, Sprite Stage, Dembow Vicky Stage, and the Coke Studio Stage, which featured some special guests.

As fans walked down the pathway toward the meeting point, they could feel the collective energy in the air. The combination of music, good drinks, and food created an unparalleled experience at the Coca-Cola Flow Fest – a festival that every year provides unforgettable memories for all attendees, forming an ever-growing community.

@guurlbody Recap de uno de los mejores festivales del año junto con @Garnier México ❤️‍🔥 100% recomendado ir a visitar las activaciones de Garnier en los festivales, tienes la oportunidad de peinarte, aplicarte bloqueador, tomarte fotitos super lindas, jugar juegooos y ganarte premios 🤩 #garniermx #garniercuidadodelcabello #amohairfood ♬ PUNTO 40 - Rauw Alejandro & Baby Rasta

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"Sprite and Flashlyte enhance our brand presence with their unique activations, allowing attendees to interact and connect with them through their platforms. At Coca-Cola, we are incredibly proud of the leadership we have established with the Coca-Cola Flow Fest and continue to strive to make each edition magical, unique, and unforgettable for our consumers."