Inside the Biggest Summer in Live Music History
This summer was the biggest in live music history. Fans packed arenas, amphitheaters, clubs, and festivals worldwide to catch their favorite artists. From exclusive VIP access to unforgettable festival fashion, every detail was designed to give fans more of what they love. This season was packed with epic moments and major partnerships that brought fans even closer to the action.
Here’s a look at the biggest takeaways from the summer that rocked the globe.
Partnerships That Go the Distance
Today’s winning brands are going all-in with multi-year partnerships, creating lasting connections with fans beyond a single concert or one-off event, and building long-term relationships during unforgettable moments.
Music Goes Global
From Mexico City to Milan, live music has become the universal language connecting fans everywhere. This summer, brands tapped into the global appeal of live music like never before, reaching audiences across cultures and continents with one powerful message localized to each region.
GRWM: Festival Fashion & Beauty Takeovers
This summer, concerts and festivals became the ultimate runway, and fashion and beauty brands didn’t miss a beat. From American Eagle in Mexico to American Apparel, Ulta, and Wrangler in the US, and so many more, fashion and beauty brands are helping fans turn festivals and concerts into playgrounds for self-expression.
Year-Round Connection
It wasn’t just a summer fling—live music is on 365 days of the year, with fans filling venues every night. For brands, that means endless opportunities to create meaningful connections with fans, night after night.
This summer marked a major milestone for live music, but it’s only the beginning. The brands that connected with fans this summer are perfectly positioned to lead the way for what’s to come!
Authored by: Russell Wallach, Live Nation’s Global President
