Libresse and AFAS Live Make Concert Nights More Comfortable for Female Fans
The concert checklist is long: perfect outfit, hair and makeup, the playlist for the commute over, coordinating where you’ll meet up with friends. For many women, there’s one more thing in the back of their mind: What if I get my period?
In fact, half of women say they’ve felt uncomfortable attending a large event because they worried they might unexpectedly get their period while they were there. Libresse and AFAS Live in the Netherlands are making sure a period doesn’t interrupt the show.
Meet Me in the Bathroom
After introducing its Refresh Spot experience at Pinkpop Festival, Libresse is taking the idea one step further. Instead of reaching female fans during a single festival weekend, the brand is bringing the experience to AFAS Live, where artists including James Taylor, Beabadoobee and Baby Keem welcome a new audience of female fans through the doors every night.
The partnership ensures that women never feel like their period stands in the way of a legendary set from their favorite artist. Across the ground-floor and first-floor restrooms at AFAS Live, Libresse has transformed the spaces with its signature look and feel while making free menstrual products available whenever fans need them. The result is an environment that feels welcoming, familiar and comfortable, with every detail designed to help concertgoers freshen up, feel supported and get back to the music.
“At Libresse, we believe your period should never stand in your way—especially when you’re enjoying a night out. The positive impact of our Refresh Spot at Pinkpop confirmed what we already believed: making menstrual products accessible and providing a comfortable place to freshen up truly makes a difference. Together with AFAS Live, we’re now taking the next step.” – Dorothée Vanderbroeck, Senior Brand Manager at Libresse
of women have needed feminine care products at a concert and didn’t have them
of fans in the Netherlands agree they notice and appreciate what a brand brings to a live show
of all fans would feel more comfortable if a brand offered personal care items at a live music event
Getting Back to the Show
Every detail shapes the fan experience, from the moment someone walks through the doors to the encore. As venues continue to rethink hospitality, more attention is being paid to the everyday touchpoints that help fans feel comfortable, cared for and ready to enjoy the show.
That’s the thinking behind the partnership between Libresse and AFAS Live. By making free menstrual products available throughout the venue, the two are removing one more source of uncertainty so concertgoers can stay focused on what they came for.
