Live Nation’s New Festiverse Platform Is Changing the Festival Game
Fest Better. Fan Harder. Meet the Festiverse.
Festival season just got an upgrade. Festiverse is Live Nation’s all-in-one platform connecting fans to 30+ of the biggest U.S. festivals in one place — from The Governors Ball to Lollapalooza to Austin City Limits Music Festival — and keeping the magic alive long after the encore.
Built Around How Fans Already Connect
Festiverse started as a Discord community in 2022, where strangers became festival crews, swapping tips, trading stories, and reliving those “you had to be there” moments. Live Nation took that organic behavior happening across scattered forums and built it into one always-on platform that brings the festival experience together in one place.
One Platform. Three Touchpoints. Endless Connection.
The App
Instead of juggling a different app for every wristband, Festiverse gives fans one place to build their schedule, stay up to date on festival news, discover hidden sets and activities, and unlock missions that lead to on-site perks, upgrades, and VIP access. On average, fans have been opening the app ~8 times a day during festivals, with less than 1% uninstall post-festival.
Built to work in offline mode without needing network connectivity, the app also offers an always-on feature where fans can discover new festivals — and soon, connect with each other to get even more out of their festival experience.
The Community
Nearly 25,000 members on Discord drive 300K+ monthly engagements — from pre-fest planning to on-site meetups and post-show recaps.
Social & Content
With 20M+ organic video views since launching in June and engagement rates on TikTok and Instagram ~3× category benchmarks, Festiverse captures the moments, artists, and culture that fans can’t stop sharing.
Momentum Fans — and Brands — Can’t Ignore
Since launching at Governors Ball NYC 2025, Festiverse has welcomed 120,000+ fans with a 90%+ sign-up rate — momentum that’s carried into major events like Lollapalooza.
Brands can tap into that energy, using the platform to integrate seamlessly into the fan experience and extend their on-site presence into digital reach through presenting partnerships, gamified rewards, brand-led experiences, and year-round touchpoints. At Lollapalooza, for example, Bud Light’s Festiverse takeover drove 150K+ views!
From surprise moments like Chance the Rapper’s album reveal to clubhouse style live Ask Me Anythings with artists like Mt. Joy, Phoenix, and Yung Gravy, Festiverse gives fans reasons to stay plugged in year-round — and gives brands and artists a platform to be part of that conversation.
