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Reflections of Fun: PayPal’s Mirror Mystery Walk at Lollapalooza Berlin

10.31.24

Authored by: Live Nation Brand Partnership and Media

Since 2018, PayPal has enhanced the ease and convenience of cashless payments at festivals globally. This year, PayPal returned to Lollapalooza Berlin with an exciting onsite experience – the Mirror Mystery Walk.

The Mirror Mystery Walk is an evolution of our festival partnership. Lollapalooza Berlin is the ideal location for such innovative concepts as it appeals to a diverse and dynamic group that is receptive to creative and interactive experiences.

Here we can present our brand in a fresh, memorable way and bring our cashless payment solutions to the forefront.
Sheeva Rostami, Global Partnerships Marketing Manager, PayPal

Designed in collaboration with Live Nation Brand Partnership and Media GSA team, the Mirror Mystery Walk immersed fans in a world of surprises while providing opportunities to capture unforgettable memories. Leveraging PayPal’s peer-to-peer payment feature, fans could share a “Glückscent” (lucky penny) with a friend to unlock prizes from PayPal branded items to wristband credits and VIP tickets. To amplify its reach beyond the festival grounds, PayPal partnered with popular content creator Nico Stank on social media, spreading the excitement to fans everywhere.

 

 

"PayPal is one of the most widely used cashless payment methods by our Gen Z fans. The Mirror Mystery Walk complements this by offering an unforgettable, interactive experience that’s exactly what this generation craves."
Lars-Oliver Vogt, President of Live Nation Brand Partnership & Media GSA

PayPal’s Mirror Mystery Walk not only underscored the brand’s commitment to convenience and cashless solutions but also its dedication to helping fans have fun and make unforgettable memories. Through creative concepts like these, PayPal continues to redefine what’s possible for brands at festivals, blending technology, enjoyment, and meaningful interactions that resonate long after the event.

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