Skift and Live Nation Launch the Skift Live Tourism Summit
- Fans are planning trips around artists, festivals and live experiences, transforming global tourism.
- That shift is changing how cities, hotels, airlines and tourism organizations think about growth.
- On September 22, Skift and Live Nation will bring together the leaders shaping that future. Apply for an invitation today!
The first travel decision isn’t booking the flight. It’s deciding what’s worth leaving home for.
For millions of fans, that decision starts when an artist announces a tour.
The group chat lights up. Tickets get bought. Flights get booked. Hotels fill up. One night turns into a long weekend. Sometimes it becomes a trip across the country. Sometimes it becomes a trip across the world.
The pattern is showing up everywhere. Bad Bunny’s residency generated hundreds of millions of dollars for Puerto Rico. Fans have crossed continents to see BTS. Diljit Dosanjh is drawing audiences from around the world as Punjabi music reaches new global audiences.
Different artists. Different genres. The same behavior.
People have always traveled for life’s biggest moments. Concerts have become one of them.
Nearly six in ten fans now travel for live music every year
Three out of four say the trip makes the experience even more meaningful
Last year alone, fans traveled an estimated 40 billion miles for live music.
The travel industry has spent decades making it easier to plan, book and manage a trip.
The next opportunity starts earlier.
It starts with understanding what makes someone decide to take the trip in the first place.
That’s the thinking behind the Skift Live Tourism Summit, presented by Live Nation.
Lolla India
Bringing some of the biggest acts to Mumbai, India
Spilt Milk
A four stop festival in Canberra, Ballarat, Perth and the Gold Coast of Australia
Graspop Metal Meeting
Bringing metal to Dessel, Belgium
On September 22, during Skift Global Forum in New York City, senior leaders from travel, hospitality, aviation, destinations and live entertainment will come together to explore how live experiences are changing travel decisions—and what that means for the businesses, destinations and communities welcoming those travelers.
The discussions will focus on practical questions. How do destinations turn a sold-out weekend into long-term visitation? How can hotels, airlines, tourism organizations and live entertainment work together earlier? What does success look like when the concert isn’t just an event, but the reason someone chose to visit in the first place?
Every industry talks about the booking journey. This Summit is about the decision journey.
Attendance is limited to senior executives across travel, hospitality, destinations, aviation and live entertainment.
If you’re helping shape the future of global travel, we’d love to have you in the room.
Request an invitation to attend the Skift Live Tourism Summit, presented by Live Nation.
