Live Nation Hits Record High in Q1
Fans can’t get enough live music as concerts and festivals dominate the live entertainment scene. As Live Nation kicks off 2024 with a record-breaking Q1, let’s dive into the key drivers fueling the growth of the live music ecosystem.
Concert and Festival Attendance Soared in Q1!
Live Nation shows welcomed 23 million fans, thanks to sold-out tours and more shows, while the festivals followed suit with double-digit attendance growth—especially in Latin America.
International Artists Are Packing Venues
Attendance at the top global tours has nearly doubled in the last five years.
Latin beats take over with U.S. shows up double-digits year-over-year.
Plus, Afrobeats is up 4x in the U.S. with similar trends in Europe!
Sponsors Take Centerstage Elevating the Fan Experience Globally
Live music connects like nothing else, and with record fan demand worldwide, Live Nation’s expanding global platform is attracting sponsors from all industries.
New partnerships with brands like Jaguar Land Rover’s Defender in the US and Rockstar Energy across UK festivals, plus stronger ties with Cisco and Bacardi, show how companies across all industries tap into the power of live music to engage fans around their greatest passion.
Trending categories include non-alcoholic beverages, consumer packaged goods, and retail.
Food and beverage sales at U.S. venues jumped over 10%, showing happy fans are enjoying the full experience while in memory-making mode.
Looking Ahead
Live Nation’s booming Q1 performance, fueled by fan engagement, international expansion, and stellar experiences, underscores the continued strength of live entertainment and points to another historic year ahead.
