UK Fans Get Rockstar Treatment with New Festival Partner


Rockstar Energy Drink and Live Nation have teamed up in an exciting multi-year partnership, positioning the energy drink brand as the headline partner of Parklife, Wireless, TRNSMT, Reading and Leeds and Creamfields. 

This marks the first time one partner will present six different UK festivals. From festival and concert tickets to instant transportation access, queue jumps, backstage passes, and much more, this partnership offers fans unforgettable experiences, and of course, plenty of energy to keep them rocking all summer long. can be won by entering the win ticket promo.

Why We Love It

Connecting Through Passion Points: This partnership leans into Gen Z’s love for live music as an opportunity to create experiences that not only engage but resonate with this target audience. 

Long-Term Culture Building: Rockstar builds on the foundation of their existing partnerships with music venues and artists to further solidify its leadership in both the music and energy drink markets. 

Fueling FOMO: The Rockstar VIP Wristbands, which festival-goers enter to win, create a sense of exclusivity while offering a unique value proposition to fans that helps the brand stand out.

We worked closely with Rockstar Energy Drink and each festival to create a nationwide partnership that spoke to our discerning audiences across the country.

From brick-and-mortar venues to festivals, Rockstar Energy is investing in an entire generation of live music fans across the UK. We look forward to working with Rockstar Energy Drink to elevate the festival experience as they continue to cement their role within music.
Jim Campling, President, Live Nation UK Marketing Partnerships

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