Women Are Changing the Face of Live Music


Live music is experiencing a seismic shift. Women are taking center stage in unprecedented ways, shattering records and captivating audiences worldwide. From dominating the 2024 Grammys to headlining major festivals, female artists are leading the charge with a collective force unseen before. This isn’t just a trend; it’s a historic moment in music, and brands have a unique opportunity to be a part of it.

Women are Reshaping the Industry

From Taylor Swift and Beyoncé coming in with the highest-grossing tours of 2023 and chart-topping queens like Karol G, who are electrifying audiences with Latin beats on world tours, to breakout stars like Chappell Roan and Sabrina Carpenter drawing massive festival crowds, live music is being dominated by a wave of phenomenal female talent. Women from across genres are topping charts, selling out tours, and leaving audiences breathless. 

With Olivia Rodrigo, SZA, Gracie Abrams, Renee Rapp, Latto, Charli XCX, and so many more pushing boundaries and inspiring a whole new generation of music lovers, this unprecedented success isn’t just a win for these incredible artists; it’s a cultural shift with far-reaching implications.

Brands: Be Part of the Movement

Imagine the electricity in the air as your customer screams the lyrics with their idol – a fierce female artist leading the music revolution. Whether it’s providing VIP access, igniting fan creativity, or aligning with female artists’ values, your brand becomes part of that moment and directly helps these female artists reach new audiences, build their legacies, and become the music legends of tomorrow. This is a historic moment in live music, and brands that pay attention can tap into a cultural movement with immense power. Here’s how: 

Level Up Fandom

Citi customers receive early access to tickets for their favorite female artists before they sell out. With VIP lounges at select venues, Citi offers a premium experience closer to the action. This exclusive access fosters unforgettable connections between fans and their musical idols, ensuring Citi customers enjoy once-in-a-lifetime moments.

Fuel the Fun

Dunkin’ keeps fans energized with a steady stream of iced coffee at their House of Dunkin’, ensuring seeing Sabrina Carpenter’s “Espresso” live hits a whole new level of caffeinated euphoria.

Inner Icon Unleashed

Brands like Coca-Cola are fostering creativity and amplifying female artistry through interactive activations. At the “Coke Studio,” fans create their own music videos letting them channel their inner female icons. This not only engages fans but also celebrates the artistic spirit that drives these incredible female artists.

Product Placement with Purpose

Take a cue from QUAY. Partnering with Governors Ball, headlined by SZA, they weren’t just promoting sunglasses. By having their products available at the event, QUAY aligned themselves with a rising female star, who is also the face of their brand. This collaboration showcased their commitment to female empowerment and fostered a meaningful brand association.

Join the Movement & Support the Future Legends

By creating experiences that enhance the fan experience and elevate female artists, your brand can connect with passionate fans and also become part of the movement redefining history in the music industry. Ready to learn more? Email us at sponsorshipcommunications@livenation.com

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